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Graphics & Web

From websites to mobile phone apps & portals, to attractive product packaging, the work of a graphic designer is seen everywhere. There will be around 70 crores Internet-enabled mobile phones by 2021*. This shows that the digital customers' appetite for rich content continues to grow. This growth will lead to an increase in the number of jobs and high demand for trained and skilled graphic designers, web designers, and developers. You can be one of these in-demand professionals.

Graphics, Web Design and Development (GWDD)

Duration: 1 year

Eligibility: PUC / DEGREE

The Graphics, Web Design and Development (GWDD) Program is comprehensive program that trains students in creative visualisation as well as using the latest web and graphic design technologies. It makes students ‘Complete Design Professionals’ with their own Web/Design portfolio! It uses industry-endorsed techniques to make the student an ‘in demand’ new media creative professional.

    Term-1

  • Concepts of Graphics and Illustrations
  • Web Designing Concept
  • UI / UX for Responsive Design
  • Typography Design
  • Illustrations for Web
  • Creating Artworks
  • Layout Design
  • Web Animation using Animate CC
  • Web Design Portfolio
  • Term-2

  • Concepts of Programming
  • Building Next Generation Websites
  • Web Development using Angular JS Bootstrap
  • Design and Development using Programming Language
  • Content Management System
  • Search Engine Optimization
  • Web Adwords
  • Web Analytics
  • Web Design & Development Portfolio

USER INTERFACE & EXPERIENCE DESIGN (UI/XD)

Duration: 1 year

Eligibility: ANY DEGREE

User interface design (UI) is the design of user interfaces for machines and software. User experience design (UXD or UED) is the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use, and pleasure provided in the interaction between the customer and the product. This course is designed to get you acquainted with the whole workflow of creating a user interface. This requires a good plan, understanding user needs, creating mockups, designing the output, coding the pages, on-page SEO, using frameworks, attaching plugins, and many more steps.

    Term-1

  • UX Design Overview
  • Basics of Usability
  • UXD Process and Workflow
  • UX Research Phase
  • UX Design Phase
  • Validation and Implementation Phase
  • UX Design Portfolio-1
  • Term-2

  • Elements of user interface (UI) design
  • Pillars of UI design
  • Dashboards and data visualization
  • UI design for mobile devices, web and software
  • Web technology for UI designers
  • Wireframing and prototype for UI design
  • Usability and testing for UI design
  • UI design portfolio
  • Term-3

  • Basics of interaction design
  • Interaction design and usability
  • Information architecture
  • User flow
  • Wireframes and prototypes
  • Design pattern and data driven validation
  • UX design portfolio-2


DIGITAL ADVERTISING DESIGN AND MARKETING

The digital advertising design and marketing program combines technology with creativity to train a student or a graduate in the conceptual, design, advertising, marketing, technical and analytical aspects of communication for the digital space. this program is divided in two terms and trains students in all aspects of digital marketing content creation and design

    Term-1

  • Digital advertising concepts
  • Typography design
  • Digital artworks
  • Digital imaging
  • Sound composition
  • Digital video techniques
  • Design communication design portfolio
  • Term-2

  • Marketing Basics
  • Internet Advertising with Search Network
  • Search Optimization Techniques
  • Creative Display Ad Solutions
  • Marketing using Email - 1
  • Mobile Marketing in Practice
  • Introduction to Analytics
  • Digital Marketing Portfolio

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