A gigantic extinct animal taking us centuries back, an animated ice?cream screaming for attention, an action hero performing mind blowing stunts, we have watched all these scenes, experienced the thrill they create and wondered how human imagination can be translated into such fantastic imagery. This is the magic of animation. Be it special effects in movies, imaginative advertising, exciting virtual games or quite simply a cartoon film, animation is gaining its ground in the global entertainment industry. And is growing at an animated speed!!
Superheros like Chota Bheem have fascinated children and movies like Baahubali has bought Indian animation into focus. Movies like Kung Fu Panda, Ice Age, Avengers etc. are a rage among children and adults alike thus making the animation industry popular like never before.
A recent report prepared by KPMG on India’s Digital future (2019) suggests that the animation and VFX industry in India has grown by 18.7% in 2019, Gaming has grown by 41.6% and digital has grown by 43.4%. It also says the digital sector is expected to grow at 29.1% between FY19 and FY24 to reach 621 billion by 2024.
Such a huge & growing industry requires thousands of skilled, trained people to work in animation studios, ad film & VFX companies, video processing & editing studios etc. and Arena Animation does just that!
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